We are the change

From Conversation to Client in Four Simple Steps

Our lives as professionals marketing our own services would be much easier if clients would simply read our sales copy and decide to hire us. But in the real world, it rarely works that way. Instead, we must have conversations with our prospects before a sale takes place -- sometimes several conversations. These selling conversations can seem…
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In Marketing, One size does not fit all

Imagine that you went shopping for a new shirt, and the salesperson presented you with a garment three sizes too big, saying, "This is one of our most popular colors." Or showed you a shirt in a child's size, telling you, "This style is new this season." You'd probably think the salesperson was crazy, right? And you certainly wouldn't trust his or…
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What Makes Marketing so Hard?

"Marketing is hard." That's what we independent professionals tell each other, anyway. At meetings, workshops, and online, wherever entrepreneurs gather, the difficulty of getting clients is a frequent topic. There's certainly some truth to this statement. Marketing your services can be one of the most challenging elements of being in business for…
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