12 fantastic marketing tips for women in business
When Julie asked the ladies in the Women Unlimited community on Linked In to share their marketing tips with us, I don’t think she realised just how much great advice would be posted. This is the 6th article in the series that we’ve created using your tips!
Don’t forget to check out the advice from the first five instalments.
elisicia moore • I think the most important aspect for marketing our business has been networking at the type of networking events that targets our customers and our beneficiaries!
Elisicia Moore, Petit Miracle Interiors Ltd, www.petitmiracles.org.uk
Annie Brooks • I was very interested to read your comments Elisicia. And I think it’s useful for certain sectors. I’ve also found that it’s beneficial to network outside of ‘your sector’. In my experience you never know where the next contact is coming from. When I network I am looking at building relationships rather than a ‘quick fix’. Then as those relationships develop I can tap into my contacts’ contacts and vice versa. It’s always good to give too, don’t you think?
A great example of ‘you never know who knows who’ was when I was talking to one of my contacts who runs an angel funding business. I just happened to mention that we’d be interested in being connected with a particular celebrity who, believe it or not, happened to be her sister-in-law! 6 degrees of separation and all that.
Good to connect with you!
Jacqueline Otite Otite • We are finding joining networking groups works. The key is not only to join but to be active within the group such as joining discussions and attending networking events……….KNOW ME……..LIKE ME……..FOLLOW ME
Amy Deane • Hi, I’ve just joined the group, and it’s great to see female entrepreneurs sharing their tips and experience.
I run business innovation/coaching mastermind groups for small business owners, and one of the things that I often say to my clients is ‘Be Seen, Be Heard, Be Heard Of’ – BE SEEN at a variety of networking events (ensuring you also have time to deliver your own work!); BE HEARD by offering to do presentations to groups wherever possible, as this will raise your profile as an expert in your field; BE HEARD OF – once you are seen in these 2 capacities and are also delivering high quality service to your clients, people will start talking about you.
I also once heard the MD of a successful sales training company say that his most valuable piece of marketing was a quarterly invitation to a breakfast presentation where carefully targeted invited guests would receive some useful sales tips. 30% of the audience would become customers.
Natasha De vere • Do what you do best and outsource the rest! Outsourcing allows Companies to concentrate on what they do best, be more flexible and manage growth effectively. If managed successfully, outsourcing can help reduce business costs tremendously whilst also making effective use of outside expertise and technologies. Many well known companies such as IBM, Microsoft, T-Mobile and Prudential outsource various business functions to offshore destinations like India, China, and Philippines etc.
Make use of free advertising
Marguerita King • My advice would be that there are many ways you can advertise for free on the internet, so make sure you are aware of as many of them as possible.
Follow up leads
Kelly Jahner-Byrne • Important to follow up with new contacts you meet. Offer leads to them and continue to develop relationships. Check out new contacts online in searches. When you learn about people you can help them and they will help you.
Pay it forward
Victoria Moffatt • Some really great tips here – have made good reading with my morning tea brew! Although I don’t work for myself, a big part of my role is marketing my department (I’m a professional rottweiler – or employment solicitor…)
The best advice I was ever given was to ‘pay it forward’; meaning, if you can give things away for free, do it! It doesn’t matter what. For example, if you meet someone at a networking event and they have a problem – if you know the answer, give them it. Also, introduce people in your network who may be able to do business together.
If nothing else you get a warm glow, but more than that, people remember what you did and are grateful. They remember you – and that, I think, is very important.
Just do it
Barbara Spiller • The thing about marketing is you have to DO something. Having a marketing strategy and plan is an important starting point, but sooner or later you have to actually start marketing – which means communicating and responding to your customers and market in a visible and tangible way. Not every marketing activity will bring you fantastic results, but you’ll learn from it every time and become more and more expert at it as you go. Lastly, view marketing as an investment – not a cost – because it will bring you more business.
Mary van de Wiel • OK. Before you even kick start your marketing, it’s a good idea to already have a strong brand in place. (No bland brands, please!) In today’s over-saturated environment, if you’re not being provocative and bold, your brand is not going to be able to cut it. TIP: Wear the hat of Brand Provocateur every day. It’s a mindset, and it’ll help turbo charge your marketing in no time at all.
Mary van de Wiel
CEO, Brand Auditor
Know who you are
Rosemary Cooper-Clark • How to write your elevator speech
I again reflected this week on how you haven’t learnt anything until you have put that learning into action. This came to me, as I sat in a Marketing Workshop and heard the valuable outline of an elevator speech. So, I am sharing it with you in the hope that you will find it useful and will take action on developing or perfecting your own. An “elevator speech” is the speech you would give if you were in the elevator (i.e. lift for the British) with a potential customer and you only had until they got out at the tenth floor to impress them with details about you and your services. In summary, a relatively short description of what you do and the benefits you deliver. A helpful, but by no means the only recommended structure, is to develop your sentences as follows:-
We/I work with … (insert a description of customers)
Who have a problem with… (insert description)
What we do is… (insert description)
So that… (insert results)
Which means that… (insert benefits)
Research shows that people respond more readily to problems than potential benefits, hence the focus on the second line.
If you would like to contribute please add your marketing advice by commenting on our Linked In Group discussion.
You can also let us know your best marketing thoughts in 140 characters or less by sending us an @reply on twitter or comment on our facebook page (and don’t forget to like us while you are there!)
We’d also love it if you’d let us know which piece of advice you think is the most valuable in the comments section below.