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writing

Publish or perish

When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they've heard of you from several different sources? Are you frequently contacted by people who are ready to work with you and don't question your…
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Do Not Fear to Copy

Once an entrepreneur has taken the bull by the horns and started his or her own home based business, the time has begun to tackle all of the little tasks that go along with it. One of these- and one that some people seem to fear more than many others - is copywriting. Tips for creating effective copy for your company's Internet presence can only…
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Overcoming writers block

You have been writing away every night for two hours, inspiration is flowing and you are in the zone. Suddenly, for no reason, you come to a full stop (and I don’t mean the grammatical kind!). Even experienced authors can suffer from writer’s block, so take heart. There may be many reasons why your creativity has deserted you and once you identify…
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Top 10 tips for writing an effective press release

There are some basic rules for writing an effective press release that everyone should follow.  Here are top 10 tips for making sure that your press release gets noticed.  1. Make it newsworthy. Are you solving a problem or fulfilling the readers' needs? Pinpoint what that need or problem is and write the release from that perspective. Controversy…
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