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testimonials

How to Ask for Killer Customer Testimonials

Most testimonials are a waste of space. It's not that I don't like testimonials. It's just that your testimonials probably aren't very good. Oh sure, most testimonials virtually glow with all kinds of praise about a product or service. But that's precisely the problem. We expect you to have glowing testimonials. So most of us (read: most of your…
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Activate your ambassadors

How many of your customers really love what you do? Would they want to help keep your business growing rather than watch it decline? If you have great customers, why not harness their satisfaction and turn them into ambassadors to try and win more business?
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