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marketing strategy

Make it easy for your customers to find you

Marketing can often seem an essential but expensive call on the finite funds of a small business. Small business owners often build up their marketing efforts piecemeal, investing in different elements as revenue increases and more cash becomes available. This is fine if the marketing effort is consistent in approach and stems from an on-going…
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Why Santa’s Marketing Works Better Than Yours!

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time. If…
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