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customers

3 Steps to effective business innovation

"Logic will get you from A to B, but imagination will get you anywhere." - Albert Einstein. The difference between a nuts and bolt business and one that inspires and attracts is imagination. Visionary companies and people have a story to tell that keeps the 'audience' hanging out for more. But while the corporate vision is essential, this article…
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Avoiding the feast or famine trap

It often seems that it's the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you're wondering how much is left in your savings account and whether the phone will ever ring again. When you're having a feast of business, there's plenty of…
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Building High Powered Customer Loyalty

It is an accepted fact that it costs more to get a new customer than it does to keep an existing one coming back. Yet somehow companies and organizations keep neglecting the wisdom of a bird at hand being worth more than two or even three in the bush. It is possible to create a very loyal customer base and consideration of the following customer…
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