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customer care

Where have all the thank you’s gone?

We all know it costs more money to win a new customer than retain an existing one.  So why has the act of thanking our valued customers and contacts for their support and custom become so elusive? My young daughter received a card from Cancer Research UK recently.  We’d run its Race for Life back in June and were really proud that we had both…
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… with every Christmas card I write…

Call me old fashioned, but sending a Christmas card to a valued customer makes real business sense to me – especially nowadays. I don’t mean the electronic variety, which are popping like crazy into an inbox near you.  For me it has to be the printed kind.  This old festive favourite really does help you stand out from the competition, keeps you…
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