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Branding

Business branding: why colour matters

Did you know that colour is the first thing we notice? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. That’s a pretty cool fact. So, why is this? Well, we like to think we are logical beings, but we will in fact, make purchases based on emotion. Colour can trigger emotional responses, so the…
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Give your business the QVC effect

Have you ever watched QVC or any of the other home shopping networks that appear on the higher number channels on Freeview or satellite TV? When you think of these channels (which I urge you to do), what springs to mind? Is it strange gadgets that you didn't know you wanted and perma-tanned presenters who can talk for half an hour about a lemon…
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12 fantastic marketing tips for women in business

When Julie asked the ladies in the Women Unlimited community on Linked In to share their marketing tips with us, I don’t think she realised just how much great advice would be posted. This is the 6th article in the series that we’ve created using your tips! Don’t forget to check out the advice from the first five instalments. Networking elisicia…
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