Marketing mistakes that small businesses make with Tamsin Fox-Davies
In this session of Micro Entrepreneur: the magic of thinking small I have a great chat with Tamsin Fox Davies, the small business mentor for Constant Contact UK about the marketing mistakes that we see small business owners make. By no means do we think we have all the answers, in fact both Tamsin and I share some of the marketing mistakes that we have both made in our businesses, but we have learned from some stuff over the last few years and hope you get some benefit from listening in.
Tamsin has more than 10 years experience supporting small business, with a background in small business marketing and development. She is a published author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets. She sits on the board of the Association of UK Business Mentors, and founded the Entrepreneurs’ Finishing School.
Here are some of the topics that we talk about:
- We talk about features vs benefits
- Big mistakes that small business owners make
- Do fancy names work?
- The problem with creating your product before you have found your customer
- The danger of becoming too attached to your product
- Dealing with negative customer feedback
- Dealing with perfectionist tendencies
- Mistakes that people make at exhibitions
… and much more!
Resources and Links Mentioned in this Session Include:
I love my books and in this podcast I mention two of my favourites
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About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business. The podcasts are converted from our Google Hangouts each week.
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I hope you enjoyed the session and you can check out our upcoming topics here