How to write and market a business book with Joanna Penn and Cathy Presland
In episode 5 of Micro Entrepreneur: the magic of thinking small I chat with my good friend, best selling amazon author, entrepreneur, blogger and professional speaker Joanne Penn from theCreativePenn.com and Kindle Book writing trainer Cathy Presland from CathyPresland.com about what it takes to write and market a business book.
In the intro
In the intro, I shared that we have just opened up our super early bird ticket sales for next year’s Women Unlimited conference Thrive 2014! Whoop! and that we are in the process of launching our business clubs around the South East in the UK and Yorkshire. We are going to be opening up more across the UK and even some overseas in the coming months, so click here iif you want to be kept up to date or click here if you would like to find out how to run a club yourself.
This week’s guests
Joanna Penn is the bestselling author of ‘Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it!’ as well as the #1 Amazon bestseller ‘How To Market A Book,’ a guide for writers. She also writes the bestselling ARKANE thrillers under J.F.Penn and is represented by the Irene Goodman Literary Agency. Joanna’s site for writers www.TheCreativePenn.com has been voted one of the Top 10 Blogs for Writers 3 years running and offers articles, audio and video on writing, publishing and book marketing. Connect with Joanna on twitter @thecreativepenn.
Cathy works with business owners who want to grow their business with a book. Whether it’s for brand-building and credibility, or to share a message – and best of all when there’s a link between the two. “Marketing is a credibility game” as one of her students said and there is nothing that will boost your credibility faster than having a good book. It was a writing her own book that shifted her from being just one of many people who do similar things to someone who could stand-out, and for the last two years she has dedicated herself to helping other entrepreneurs have that same powerful experience. She now has a raft of highly regarded training courses behind her and works with multiple bestselling authors to show them how to use a digital book to reach more people and get more credibility in their field. You can connect with Cathy @CathyPresland
What we covered in the show:
- How to decide what to write about
- How do you consolidate all that you know into a book
- Why should you write a book?
- What if you don’t feel that what you have to write about is unique
- How to get your book out of your head and onto your computer
- How long should your book be?
- What are the self publishing options that are out there
- Tips for focusing on writing a book
- How to stay motivated while you are writing your book
- How to deal with writers block
- How much does it cost to write and digitally print your own book
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business. The podcasts are converted from our Google Hangouts which are held live every Wednesday at 2:00pm UK time / 9:00 am EST .
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