If you can create a personal and emotional connection with your audience, they are more likely to remember you and be receptive when you reach out with your sales offers. A key part of creating that connection is getting your unique personality across via your blog, website or social media interaction. A lot of business owners find it challenging as they move from “face to face” communication to other methods via the Internet, namely because:
- Tone of voice and body language is lost when you type
- What might be a joke when said in person can sound insulting when written
- You can lose that “conversational” feel by missing out the casual remarks that come naturally when we speak
Being able to get your personality across online isn’t difficult, but can take a little practice. If you’re just putting together your website content, or whether you’ve have a business blog for months, these tips can help you get your personality across to your audience to stand out amongst the competition and attract the right kind of customer to you.
Set your privacy boundaries
If you’re not sure how much of your life with your audience, set your boundaries early on. You might be comfortable with people knowing that you have a family, and what your favourite TV show is, but you might want to keep the name of your children and a spat with your partner separate. There is no right or wrong here, it’s whatever you feel comfortable with. It’s also good to think about whether you would be happy for a future client or colleague to read what you’ve written in years to come because once you’ve hit that publish button, it’s difficult to hide it from the world.
Experiment with other formats of communication.
Writing can be a tricky format to get your personality across if you’re not used to it, but that doesn’t mean you can’t reach out and influence your audience. If you struggle to find the time or energy to write try recording an article idea through video or in an audio recording that your customers can download and watch in a few minutes. Not only is it easy to produce and easy for your audience to consume, but it is very effective in showing off your wonderful personality. When people can hear your tone of voice or see your body language it is easier for them to feel a personal connection with you.
Be proud of your weaknesses
What you might think of as a weakness can be very endearing to your audience and can make you stand out form the competition. It’s much easier to relate to someone who is imperfect as we all have our own little imperfections!
This doesn’t mean you have to put yourself down, or say you’re no good at what you do, some of the most endearing traits can be your secret love for an embarrassing TV show, or the fact that you can’t sing but love karaoke. Don’t be afraid to drop these in to your blog posts or web copy for a more rounded “human feel” to your communication.
Most of all trust your personality. The more confidence you have in who you are, the more likely you are to attract like minded people to your blog and to your business.
About the Author: Amy Harrison runs Harrisonamy Copywriting. She is author of The Copywriting Phrasebook which helps business owners and bloggers write killer web content and sales copy. Visit her site for your free “How To Be Yourself Online” worksheet.