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The Sanctuary

Branding with scent: The smell of success

In previous articles, I’ve touched on the power of scent. Smell has such a profound impact on us in ways that often act below the conscious to evoke strong emotions and memories. It’s one of the most under-utilised and poorly understood tools that we can use for branding, including space and experience design. When I thought about writing an…
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Inspired by movies? 4 takeaways for business and life

What’s that thing about coaching books, blogs, and speeches? It feels so good when you turn the pages or listen, your spirits high, your mind set on winning as you are definitely going to start a new life or a new business on Monday. But then it’s Monday and nothing happens. So what can you do if you’re desperate for that big change but just can’t…
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