Business Attitude or Business Ability: Which will get you through the credit crunch?
Why? Because I think your business mindset is far more powerful and has a far greater influence over your ability to succeed than your business background or experience.
I believe business is an attitude. And if you don’t have an attitude to succeed – no matter what the costs – then you will probably fail.
Tough but probably a fair statement, wouldn’t you agree?
You can have the best skills training in the world and the most impressive business career behind you but if you don’t believe in “you” and your business, then you are very likely to let the gremlins in and talk you out of attending that networking event, phoning that client once more to follow up on that proposal or chickening out of a speaking engagement that could have had you up in front of 100 people who perfectly fit your target customer profile.
And business attitude is needed even more in the economic climate that we are facing today.
I was speaking to a lady who owned a shop selling luxury food items last week about how she was worried about her marketing. She had noticed a dramatic drop of trade since May and was struggling to bring people in to her shop. She had also noticed that the designer hat shop next door had a 70% sale going on, as well the dress store on the other side. People had stopped spending money in her town, apparently.
But carrying on with the conversation, she then admitted that the other clothing store across the street seemed to be unaffected. They had no sale stickers in their window. They still sold their designer brands, but business was as usual. The credit crunch didn’t’t seem to be affecting them.
Business attitude is about holding your own when everyone is panicking and decreasing their prices.
Business attitude is about ploughing on with your marketing plan, even when you have had a major set-back and your biggest client has cancelled their contract with you.
It’s about looking at your products and services which are not selling as well as you think they should and asking yourself, what can I do differently?
So, in answer to my question “Business Attitude or Business Ability: Which will get you through the credit crunch?” it’s business attitude all the way.
Be aware of the economic climate, know what the interest rates are doing and keep an eye on the exchange rate. Don’t make rash decisions – absolutely – but, more importantly, don’t let the credit crunch talk you out of achieving success.
A little bit of business attitude goes a very, very long way.
About the Author: Karen Skidmore helps self-employed professionals and home business owners to create successful (and profitable!) business from home. To subscribe to her free email newsletter and get access to practical advice and marketing ideas that will move your business forward, visit www.CanDoCanBe.com