1. Information is presented above the fold
All the client’s information is presented above the fold so your visitors don’t have to scroll too much. (Awesome!) Prospects can sit back, listen and absorb what you have to say, rather than hunt desperately for the information they’re looking for.
2. Turn prospects into customers
If your web-logs show a lot of visitors are opting out of your site shortly after entering, it is probably because they can’t find what they’re looking for. Clicking on an audio button to receive your core message in thirty to sixty seconds will do more to turn prospects into customers, than a thousand words of complicated text.
3. Deliver a consistent, error-free message
When clients browse your website, you never know how much of your copy they actually read and understand. By presenting information in audio, you deliver a consistent, error-free message. Everyone hears the same message, the same way; you don’t need to worry if your visitors are getting the correct message you’re trying to project. Most of the time clients only quickly scroll through, usually only paying attention to the highlighted text…which is usually only a small fraction of what you’re trying to convey.
4. Connect with wider communication
Your client’s ability to retain information is severely compromised by a new world of continuous contact with their cell phones and Blackberry’s. If you want to be heard, there is no better way than with the sound of the human voice. It’s become a new necessity to increase conversion rates on websites.
5. Stand Out
Competition! You are not the only one with a website, blog, or product that meets your prospects needs, you must do more than just state what you’re offering. You need to stand out from the crowd and do something that your competition isn’t doing! Web Audio is still very new, so why not be the first to see how great of an addition it can be for you, before everyone has caught on, and is implementing it on their sites.
6. Deliver your brand and marketing message
It only takes about 100 words to write sixty seconds of audio. With the right words, delivered by you or a professional voice-over artist, you can deliver more than just a pitch: you can deliver your entire marketing message, your corporate personality, and complete brand image.
If you’re scared-off by an assumption that effective solutions like audio are expensive, let me assure you that audio is far more cost-effective than video and other labor intense rich media. If you hire the right person who knows what they are doing, you can have an audio presentation professionally produced and incorporated into your website for a budget within your reach or you can do it yourself!
For more information see http://www.needavoiceover.com
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