As I’m sure you can imagine, there are lots of things that need to go on in the background to run Women Unlimited. But our team is small! The Women Unlimited Team consists of myself, Jayne, our content manager and Kizzy our social media bod. And we all work part-time! So we need to pack a lot in to a short space of time.
Besides creating and establishing clear activities and goals, we also rely heavily on a number of tools to get the job done. These are the ones that I could absolutely not do without. Most of them are free (gotta like FREE :D! )
Dropbox: Dropbox is a fantastically simple free tool which allows you to share files between team members and others by uploading your files to a central place ‘in the cloud’ via your computer. We can set up project files and share these between us.
Hootsuite: Is an absolute lifesaver. I am running multiple social media accounts on Twitter, Facebook and LinkedIn and through Hootsuite, can keep them all up to date via one interface. It allows for 1 piece of content to be added to any or all accounts in one click. I share my login details with Kizzy and we both work off the same platform.
Google Analytics: If you don’t know what people are doing on your site you are flying blind. Google Analytics is my favourite tool to get a sense of the number of visitors we are getting, how people get to the site, the pages they like, the keywords they’re using and if you’re using adwords, to tell you conversion rates.
Eventbrite: Eventbrite is my event management tool of choice. It is free for free events and you only pay for each ticket paid for via the eventbrite system. The simplicity, ease, attendee management and reporting make the low cost absolutely and totally worth it. I wouldn’t have a business without Eventbrite. It allowed me to have an easy booking system without having to pay any upfront costs. The time it saves on administration and the ease with which my customers can book, make it a no brainer.
Go to Webinar: We run webinars and conference calls with some of our courses and this is the easiest and simplest way to do this. The quality is consistently good, the price only goes up incrementally based on the number of people on the call and it is easy for people to register and manages all the reminders. I have looked at other webinar systems, and just found Go To Webinar the easiest and best one to use.
WordPress: Women Unlimited would not exist without WordPress. It is a blogging platform that has turned into a content management system and I have used to it to build multiple websites. And we teach others how to do the same in our Simply WordPress course. It’s incredibly flexible, has fantastic designs, it’s intuitive and has a lot of amazing functionality. And 90% of it is free. We love it!
LinkedIn: LinkedIn is our online business networking platform of choice. It’s a great way to connect with old friends and colleagues, meet new professional contacts, build relationships with suppliers and partners, find recruitment prospects AND build a community (check out the Women Unlimited LinkedIn Group with over 4500 members!)
Xmind: I’m not a list maker, but I do really like to organise my thinking and Xmind is how I do this. It’s a fantastic (and free) mind mapping tool which can be used to break down key ideas, structure your thoughts and free up your ideas.
Teamviewer: This is a screen sharing tool and I use it A LOT to help out clients and our WordPress delegates with their websites. It allows both of us to share a screen and both to make updates and show what we are doing.
Skype: Skype is my watercooler, family video platform, mastermind platform, client management tool, team communication tool and file sharing tool. Life would be a lot more lonely and clumsy without Skype. As a communication tool, it really is second to none. And the free price tag can’t be beat. Communication.
What are your favourite tools that you couldn’t live without? Share in the comments below.